Looks better
vibrant green
Tastes better
rich & smooth
Feels better
clean energy

THIS WEEK ONLY

Free Whisk Worth £12

  • Add it to cart with any matcha
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Better Matcha Starts With Better Powder.

SHIN is made for matcha that looks better, tastes better and feels better.

SHIN

Ceremonial grade, first harvest Saemidori from Shizuoka. Vibrant green, rich umami, naturally sweet and pure.

Lower-grade matcha

Dull, yellowed and bitter. Blended from multiple sources with no traceability.

20

Additives

No sugar. No fillers. Just great matcha.

20

£1 Per Cup

Better matcha, without the café price.

10

Servings

One tin. Up to thirty cups.

80%

Ceremonial Grade

The finest grade. Grown in Japan.

SUBSCRIBE + SAVESignature SHIN Matcha 30g

Signature SHIN Matcha 30g

£32.00£26.00

Shop now — £26.00
SUBSCRIBE + SAVESignature SHIN Matcha 100g

Signature SHIN Matcha 100g

£79.00£59.00

Shop now — £59.00
BEST VALUESHIN Matcha Starter Set

SHIN Matcha Starter Set

£48.00£39.00

Bamboo Matcha Whisk (Chasen)

Bamboo Matcha Whisk (Chasen)

£12.00

Bamboo Matcha Scoop with matcha on a white background

Bamboo Matcha Scoop (Chashaku)

£5.00

Matcha Sieve

Matcha Sieve

£5.00

BEST SELLERSHIN Matcha Starter Set

SHIN Matcha Starter Set

£48.00£39.00

VALUE FOR MONEYMatcha Lovers Bundle

Matcha Lovers Bundle

£111.00£79.00

The Home of Exceptional Matcha.

Our Signature SHIN Matcha comes from Shizuoka, one of Japan’s most celebrated tea-growing regions near Mount Fuji.

Fertile volcanic soil, clean mountain air and generations of tea-making expertise make it an exceptional home for high-quality matcha, carefully selected for your everyday ritual.

True to Origin. True to Quality. True to You.

In Japanese, SHIN (真) carries the idea of truth and authenticity.

It is the heart of our brand, and the standard we hold our matcha to.

Your Daily Matcha Ritual.

In 4 simple steps

1. SIFT: sift 1–2g of SHIN matcha into your bowl.
2. MIX (pro tip): add a splash of 80°C water and mix into a paste.
3. WHISK: add 30–40ml more water and whisk in a brisk W motion until frothy.
4. POUR: fill a glass with ice and milk, then pour the matcha over the top.

Matcha vs Coffee.

Try matcha as an alternative to coffee. It contains more caffeine than coffee, which is released at a slower rate, making for a longer-lasting more stable energy boost.

FAQs

Our Signature SHIN Matcha has a smooth, balanced taste with natural sweetness and a rich umami flavour, making it easy to enjoy both on its own and in lattes.

Our matcha comes from Shizuoka, one of Japan’s most respected tea-growing regions. We work directly with a family-run tea farm with over a century of tea-making expertise, bringing carefully cultivated Japanese matcha from the farm to your cup.


Produced in small batches to help maintain freshness, quality and consistency.

Ceremonial grade is commonly used to describe high-quality matcha made for drinking, known for its vibrant green colour, fine texture and smooth, naturally sweet umami flavour.

SHIN Matcha is a first-harvest, ceremonial-grade matcha from Shizuoka, made from young, shade-grown tea leaves and finely stone-milled for a smooth, creamy cup.

Enjoy SHIN hot or iced, whisked with water or made into a creamy matcha latte.

You can also blend it into smoothies, stir it into yoghurt or overnight oats, or use it in baking.

Not at all. You can make matcha with a handheld frother, shaker or even a tightly sealed jar.

For the smoothest texture and finest foam, we recommend the traditional Japanese method using a bamboo whisk. You’ll find everything you need to prepare matcha this way in our Accessories Collection.

Keep your matcha tightly sealed in a cool, dry place, away from heat, light, moisture and strong odours.

For the best colour and flavour, we recommend enjoying it within 4–6 weeks of opening.

Orders are dispatched within 1–2 working days and sent via Royal Mail Tracked 48.

Tracking details will be emailed once your order is on its way, and UK delivery is free on orders over £20.


View our full Shipping Policy for details.

If your order arrives damaged or incorrect, contact us within 48 hours of delivery and we’ll help put it right.

View our full Refund Policy for details.

Subscribe and save 10% on every subscription order. You can modify or cancel at any time through your account; just make any changes at least 48 hours before your next billing date.

View our Subscription Policy for details.